Organic, recycled, responsible, vegan or Made in France, ethical fashion is not austere. It is fun, sexy, chic, impertinent and militant. Demonstration with 10 eco-responsible and irresistible brands. Which one will make you fall in love?
As we know, fashion is the second most polluting industry on the planet. While traditional fashion manufacturers are striving to meet the requirements of Clean Fashion , young ethical fashion companies are focusing on transparency from the outset. They use eco-responsible materials, i.e. with a low impact on the environment, and follow virtuous manufacturing processes with respectful working conditions. To be adopted as soon as possible.
“Parisian and so what”, the responsible style
We love the brand of Laury Thilleman, ex-Miss France, which only uses natural materials or recycled polyester. The Made in France clothes are made in Parisian workshops in collaboration with OEKO-TEX certified factories (fabric checked at each stage of processing and absence of chemicals harmful to health). To avoid waste, the collections renewed every 2 months offer a maximum of 25 models and are produced as they are sold. The brand donates part of its profits to Reforest'action , a tree replanting program.
“We are jolies”, pretty organic lingerie
Initially nicknamed "Jolies Culottes", the brand became "We are jolies" by expanding its lingerie offering. We love it because it is organic, accessible, sincere in its sizes, zero complexes and inclusive.
The products, made of organic cotton labeled OEKO-TEX and Gots (Global Organic Textile Standard) are made in Portugal. This ultra-transparent brand goes so far as to disclose its profit margin and give all the details of its sales prices. In addition, you can send back your old lingerie which will be recycled into eco-responsible bricks to build houses. Very committed to women, it also cultivates sisterhood!
© Photo We are pretty
“Les Récupérables”, upcycling fashion
This brand pushes the clean model to the limit by adopting the principles of textile revaluation, upcycling. It offers 4 collections per year, 100% Made in France, based on fabrics recovered from French manufacturers and assembled in integration workshops. The limited series creations therefore respect the environment. This young company also organizes fashion shows in secret addresses.
© Photo The Recoverables
“People Tree”, both fair trade and vegan
This pioneering Anaise brand of fair trade fashion (Fair Trade certified) has given itself the mission of offering economic independence to players in the textile world, while protecting the environment, with a large majority of organic cotton or wool certified "Animal Welfare Act". We love its commitment and its timeless style.
© Photo People Tree
“Thinking Mu”, fun recycling
This eco-responsible and fair trade Spanish brand works with recycled materials, cotton and GOTS certified organic fibers. It has been manufactured in India in the same workshops since its creation. We remember its young, offbeat and vitamin-packed spirit.
“Dedicated”, eco-friendly streetwear
We remember this Swedish brand born in 2006 which wants to be close to nature, fair and responsible. It works with GOTS and Fair Trade certified cotton, GRS recycled polyester and recycled fibers such as Tencel Lyocell. Some clothes are made from fibers derived from plastic. Dedicated works with artists from all over the world to display a resolutely graphic, unique and diverse style.
“Rezine”, a slow fashion
Created in 2019 by a young couple, the Rezine brand offers 4 ephemeral and responsible collections per year, made in Paris, with natural fibers. Limited editions are available for pre-order to adopt a reasonable manufacturing pace at the fairest price. We love its strong pieces, and its commitment to lasting quality with great finishes.
© Photo Rezine
“Patine”, the feel-good essentials
This brand promises comfortable, easy-to-wear and anti-disposable clothing. Made from natural materials (GOTS organic cotton, linen, hemp) with a low ecological footprint or artificial materials made from natural materials, all the clothes are available only on the site, to avoid intermediaries and ensure an affordable price. In addition, Patine supports Cravate Solidaire, an association that fights against discrimination in hiring by collecting clothes for people looking for a job and who will have to go through an interview.
© Photo Patina
“Nénés Paris”, 100% recycled lingerie
Congratulations to this brand that uses the ends of rolls and fabric scraps produced by the textile industry and used plastic bottles to make panties and other lingerie. Crushed, cleaned, then melted, these materials are then used to remake fiber that is used to create new pieces. We remember the figures announced by this 100% recycled lingerie: 80% less CO2 and the equivalent of 7 bathtubs of water saved per bra! In addition, the models are nice and sexy... What more could you ask for?
“Reformation”, sustainable and accessible
Already, we love the slogan of this Californian brand born in 2009: "Being naked is the #1 most sustainable option. We're # 2", translate "Being naked is the first most sustainable option. We are the second". Its ambition is to design its own products to bring sustainable fashion to everyone, with its clothes made in limited edition from recycled products. Its success has been dazzling from the beginning.
© Photo Thereformation
“Veja”, the eco-friendly and fair trade sneaker
It's hard to ignore eco-friendly and fair trade sneakers in this selection of ethical brands. Veja is a French brand created in 2004. The sneakers with a very trendy design are made with raw materials from organic and agro-ecological farming, without chemicals or polluting processes. This Brazilian manufacturing combines fair trade organic cotton and natural rubber soles. The brand, created by two French people, supports several associations in Brazil and France. We can only agree!
© Photo VEJA
