★★★★★ 4.9/5 ( +550 verified reviews )

Made in France ⸱ Rated "Excellent" on Yuka app

Your cart 0

BIENVENUE15 to get 15% off your first order

-5% on your order for purchases over €50.

Free samples included with your order.

No more products available for purchase

Congratulations! Your order qualifies for free shipping Spend an extra 49€€ to get free shipping
KERATO-REDUCING TREATMENT

KERATO-REDUCING TREATMENT

100ml

HYDRA-REGENERATING CREAM

HYDRA-REGENERATING CREAM

50ml

METAMORPHOSIS BALM

METAMORPHOSIS BALM

125ml

SKIN RENEWAL SERUM

SKIN RENEWAL SERUM

30ml

Subtotal Free
Estimated delivery fee: Offerts
Estimated total: 0,00€
Estimated delivery date:
ORDER

Secure payment by credit card, PayPal, or Apple Pay.

Your Cart is Empty

The cleanest toothpastes

Dentifrice clean - WE ARE CLEAN - CLEAN BEAUTY

Toothpaste is not really the first product that we replace in our Clean beauty routine since it is a hygiene product. But once we are introduced to the benefits of clean formulas for face and body care, we inevitably ask ourselves the question. Especially when we discover that toothpaste tubes are among the most polluting packaging ! Fortunately, changing habits has never been easier with solid, organic, refillable and/or natural clean toothpastes. We help you choose!

The toothpaste tube? Not clean at all

Toothpaste is like all other hygiene/beauty products. To know if it is clean or not, you have to look at its formula , its ingredients , the way it is produced, without forgetting the packaging. The latter is - with plastic toothbrushes - a real environmental disaster. Indeed, in aluminum-lined plastic, the toothpaste tube cannot be recycled because these two films of different materials are not separable. Too bad also for the cap which will probably end up incinerated or buried. First thing therefore, stop the classic tubes in favor of 100% recyclable plastic tubes that the big brands are developing today. Some (like Elgydium) offer recyclable pouches like refills, instead of the tube. But there remains the problem of plastic. So even better: go zero waste with clean formulas AND solid or refillable presentations.

Clean toothpaste, we examine the formula

The formula is all the more important since it is in direct contact with the mucous membrane of the mouth, on average twice a day. It can be natural or organic, to avoid the use of ingredients that are controversial for health, as well as for the planet: for example hydroxyethylcellulose, PEG-12, PEG-32 and PEG-6, polymers that are not very biodegradable, poloxamer 407, a plastic, polyvinylpyrrolidone or "PVP", widely used in many makeup or hair products for its properties on textures. The famous sodium laureth (or lauryl) sulfate, a potentially irritating surfactant, which has no other purpose than to make foam and which is obtained by a process that is harmful to the environment. Finally, to be banned, the nasty titanium dioxide considered controversial or even risky.

To be clean, toothpaste formulas must therefore favor biodegradable natural ingredients: vegetable oils , essential oils, aloe vera juice, xanthan gum, charcoal, clay or kaolin. Choosing a formula labeled organic ensures a clean composition, on the other hand, devoid of fluoride and which risks having a… surprising taste.

Clean, organic toothpastes but in a tube

There are now excellent organic toothpastes (Cattier, Coslys, Lavera, Weleda, Avril), with different flavors ranging from cinnamon, to lemon or orange, or even mandarin-calendula at Cosmonaturel. Special mention for the clean brand Lebon and its delicious flavors (pineapple, orange blossom and rose, licorice) which offers aluminum tubes and has a partnership with Terracycle for the recovery of those that are made of plastic. Because the problem with organic or natural toothpastes is that if the formula is clean, there is always the plastic tube... certainly recyclable most of the time, but today, can we consider a product as clean if the formula is but the pack is made of plastic, especially if there are zero waste alternatives? You still have to remember to put the finished tube in the recycling bin and not in the bathroom bin. It is still better than classic toothpastes. Some organic toothpaste tubes are made of aluminum at Aesop, Love Beauty and Planet, or even "Le Tube": in recyclable aluminum, it is possible to keep the cap and simply order the tube again, which solves the problem of plastic, but not that of the ecological footprint of the manufacturing of aluminum... unless the aluminum comes from recycled aluminum (100% PCR).

Solid toothpastes

Solid toothpastes work by rubbing the wet brush on a disc that looks like a soap. Most of them (Pachamamaï for example) come in small, portable aluminum boxes that screw on. No plastic, therefore, but aluminum whose production is not ecologically neutral. Other solid toothpastes are simple discs or sticks sold in a cardboard box, without a support (Jolie Bouche, Bélice: that's real zero waste). You just have to recycle a small aluminum box to store or transport it. There are also powder versions (at Comme Avant) or chewable versions like at Paos or Lush, the famous English brand that pioneered solid cosmetics. At Lamazuna, on the other hand, they are in sachets, and at Respire in an aluminum box with refills in paper sachets. Some solid toothpastes that were offered on a wooden stick, like a lollipop, have been abandoned due to lack of practicality and hygiene.

Refillable toothpastes in pump bottles

What Matters Toothpaste - WE ARE CLEAN - CLEAN BEAUTY

These new generation toothpastes are natural at Refyld, organic for those from Biocoop, Coslys or the pretty ones from What Matters (made in France and which helped to democratize this format). They reinvent the gesture of toothpaste by offering it in a pump bottle, in glass, like liquid hand soap. But how had no one thought of it before? So practical (one hand holds the toothbrush, the other supports, no cap that falls out…), and ecological since it is refillable. Of course the refills are plastic bags, but light in material. Such a saving in waste compared to the classic tube. This presentation, which is multiplying, is gaining more and more followers. Finally, Solid for You combines the solid aspect - since it must first be diluted to reconstitute a paste - with the refillable dimension since it allows you to refill its bottle. These refillable toothpaste innovations in pump bottles are clean, smart, sustainable and joyful, good for us and for the planet.

© What Matters

Clean toothpaste is therefore a real subject, and if everyone boycotted classic plastic tubes, the planet would be relieved of tons of waste. This eco-revolution concerning toothbrushing (with a bamboo brush of course) stimulates innovation and leads to efforts on the part of each brand. Thus, everyone will find the solution that suits them according to their commitments: zero plastic, zero waste, organic, to no longer mechanically buy their toothpaste.

So thank you to all these clean toothpastes for this new gesture combining respect for the planet and oral health with sometimes the discovery of new flavors!

WANT TO READ MORE?

Subscribe to the newsletter to make sure you don't miss any articles.

Collaboratrice