Beauty and health have been linked for thousands of years, since beauty is part of health in all medicines: Ayurvedic, Chinese, Hippocratic, etc. This notion has long been put aside in the West by cosmetic brands, which aimed instead to advocate only external, made-up beauty . Today, this vision is evolving, particularly with naturopathy.
If only external beauty has long dominated, it is also because complementary medicines were frowned upon, even decried (this is still partly the case in France, unlike the majority of European countries). Among these, naturopathy found it difficult to find its place 20 years ago. But since the last decade, everything has changed, thanks to the arrival of millennials, social networks , the rise of awareness and of course the results obtained. Women have fully understood that beauty is global and involves diet ,sport , sleep , self-care . Also, naturopathy is experiencing a real revival and training courses to become naturopaths continue to multiply (even Pôle Emploi offers them), with candidates to support them.
The link between beauty and health has existed since ancient times.
For the Greek doctors of the time, who were consulted to obtain beauty recipes, beauty was health! When observing the patient, if he had bright colors, a fresh complexion, it was because he had good health inside him. Doctors also treated to restore natural, healthy beauty. True beauty originally was natural beauty. Without make-up, without makeup. For the Greeks, this would remain an ideal of beauty for a very long time.
Today, the skin is still a reflection of the state of health and the psychological state of the person. And multidisciplinary approaches have developed to resolve organic dysfunctions. This trend of integrating care, carried by the American current of integrative well-being, is found in naturopathy with proposals adapted to each person, based on natural products, specific rituals, health body movements ( breathing , sensory gymnastics, walking , etc.).
What is naturopathy?
According to the World Health Organization: "Naturopathy is a set of care methods aimed at strengthening the body's defenses by means considered natural and organic." These include a healthy and balanced diet, sufficient sleep and rest, physical activity that brings joy (and preferably outdoors for oxygenation and to fill up with "prana"), the use of plants, particularly adaptogens, tolerated essential oils , homeopathy, relaxation and body-mind harmonization practices, massages , health through water, etc. And of course, natural beauty.
In other words, naturopathy offers natural methods of revitalizing the body, to have an optimal microbiota (intestinal flora) and counter stress.
Beauty and naturopathy: the clean equation?
By clean, we will mainly mean the healthy, vitalizing, radiant side of health and beauty. Far from obsessions and dogmas, the goal is to be free, to eat, to take care of oneself in a simple and above all pleasant way.
The link between food and health has also been established since antiquity: "Let food be thy medicine and medicine be thy medicine," said Hippocrates, a Greek physician from the 5th century BC. Naturopaths advise eating a living diet (but not raw), with - and this is important - a free and reconciled relationship with food. Its direct effect on the radiance and good health of the skin is quickly visible, as well as on its general tone.
In recent years, young clean and natural cosmetic brands have multiplied the advice on a healthy lifestyle "Healthy living" to their communities. Collaborations between brands and experts are everywhere on Instagram. For example, Anne-Sophie Nardy, the founder of the cosmetic brand On The Wild Side, co-wrote a book of recipes based on wild plants with Jennifer Hart-Smith, naturopath and pastry chef (at the origin of Tookies, the conscious pastry). She also made a series of videos with Angèle Ferreux-Maeght, the star naturopath of the Ginguette d'Angèle and regularly invites yoga teachers, facialists, etc. to come and express themselves in her live. Even naturopaths create their own cosmetic brands, in order to connect the interior and the exterior, like Ma Thérapie, founded by Céline Julien and Jalon Rituels founded by Victoire Eggermont.
Without a doubt, naturopathy, which has put food at the center of beauty, has inspired other new brands such as Oden with a range of vegetable oils or Freedge Beauty which manufactures ultra-fresh cosmetics like pressed juices. The list is only growing!
To conclude, the holistic vision of beauty, perceptible for 25 years in the USA, Asia and in some European countries is now booming in France. This clean beauty linked to naturopathy allows to have a global body-mind approach to oneself, softer and more respectful. It allows to connect to one's naturalness, to one's divine essence.
