Holistic beauty is a term that is increasingly used in cosmetics. However, beauty, well-being and health have always been linked , as evidenced by Ayurvedic, Chinese, Hippocratic medicines, etc. This global approach to beauty, visible in cosmetics for 30 years in Anglo-Saxon and Asian countries, has only been disseminated in France for a decade. Amplified by the pandemic, holistic beauty integrates " self-care " and allows us to go beyond just cosmetic effects. What is its definition and how is it expressed? A quick overview.
Holistic beauty, what is it?
To better understand this term, it would be appropriate to first circumscribe that of beauty, which beyond aesthetic and subjective criteria, is what emanates from a person. Their inner radiance, the one that invariably attracts others: beauty through the prism of the aura, of the vibratory field that someone gives off. The reflection of their soul.
This consideration of inner, deep beauty is directly linked to the notion of holistic: holos in Greek, which means all, whole – which concerns holism, which considers phenomena as totalities. Holistic beauty could therefore be defined as a global beauty, which manifests the inner radiance of a person on the outside. Holistic beauty is also understood on the different levels of the subtle: it is the harmonization of one's physical, mental, emotional and spiritual state. It is the beauty that connects the body to the mind.
How to achieve holistic beauty?
First of all, by considering everything we have available to maintain our well-being, self-care and therefore our overall beauty-health: a healthy diet , sport, body-mind practices ( yoga , meditation , qi gong, cardiac coherence , etc.), massages and self-massages, natural/green/clean cosmetic products , quality sleep , a preventive and natural approach to health, stress management skills but also the importance of having positive thoughts, loving yourself, allowing yourself time to pause and relax, share and have fun with your loved ones, your social circle, etc. Thanks to recent scientific data, and in particular the work of Joël de Rosnay in 2011, epigenetics has demonstrated that our behavior, as well as our environment, affect the expression of our genes. A revolutionary development in biology, which affects all living things and proves that everyone can modify up to 85% of their DNA! Great, right? So, are you ready to put holistic beauty into practice?
A beauty in conscience
Holistic beauty also encompasses awareness, the meaning we wish to give to our beauty, to the care we give ourselves. It is choosing true beauty, our true identity. It is reconciling with our physique if this was not the case, with our outer shell: an inclusive beauty.
Holistic beauty is a true care of oneself and of the living. This global approach to beauty includes the ingredients, the packaging, the commitments, the causes advocated by the brands. As you will have understood, it is not because a cosmetic brand launches food supplements that it becomes holistic! It is rather through all the advice, rituals and considerations of the living advocated.
Conscious holistic beauty is responsible, committed and fun! Through facial, body, hair, makeup, perfumes, candles, household products, food supplements , fruit juices, superfoods ... it's a real galaxy!
How to find your way around brands?
Among the brands that claim holistic beauty, look at their causes, their commitments, their ethics. Beyond the philosophy put forward, what are the brand's actions? What does it defend? How does it help humans and living things? Does the speech seem sincere to you or just "marketed", embellished? Some historic brands support this holistic vision of beauty, such as Dr. Hauschka , Jurlique and also many young brands, such as Ma Thérapie , Yuni or Keys Soul Care . Others have positioned themselves based on data from neuroscience and aromacology. They focus on emotions and the sensations felt, to better connect our skin to our mind, such as Dermapositive and Les empreintes made in Léman .
Holistic beauty therefore results from a lifestyle that promotes inner balance, to better shine on the outside. It involves awareness and careful listening to one's body and psyche. By doing good to the body and soul, by integrating one's emotions, the results are visible on the skin, on the radiance of the complexion, the famous "glow" . Holistic beauty does not start with a cream - everyone now knows that a cosmetic taken in isolation does not do the job - but rather with a sensory universe, synergies, an approach to oneself and to life, promoting absolute fulfillment.
