July 3rd marks World Plastic Free Day , a powerful and necessary reminder of the ecological emergency we're living in. Plastic is everywhere: in our packaging, our bathrooms, our food... and even in our bodies. At We Are Clean , we believe a healthier world starts with simple actions, conscious choices, and a fresh perspective on how we consume.

Today, we invite you to take another step toward a plastic-free lifestyle by exploring concrete and sustainable alternatives. Because a clean lifestyle also means respecting your skin, preserving the planet, and developing habits that are good for both body and mind.

Why celebrate World Plastic Free Day?

World Plastic Free Day isn't just a symbolic date. It's a call to action. It was created to raise awareness of the devastating effects of our reliance on single-use plastic. This material, as convenient as it is, takes centuries to decompose and accumulates in our oceans, forests, and even our bodies.

Every year, more than 350 million tons of plastic are produced worldwide. Much of it ends up incinerated, landfilled, or drifting in nature. Less than 10% is actually recycled. The rest contributes to global pollution and turns into microplastics that contaminate water, soil, and even the animals we eat.

Recent studies estimate that an individual ingests approximately 5 grams of plastic per week, the equivalent of a bank card. This alarming finding merits a strong response and concrete actions that we can all take.

Plastic in our bathrooms: an invisible danger

We often think of the kitchen or plastic bags, but our beauty routine is one of the most polluting areas of our daily lives. Bottles, tubes, pumps, lids... The majority of skincare and makeup products are packaged in plastic packaging that's difficult to recycle.

But plastic isn't just lurking in containers. It's also present in formulas: exfoliating microbeads, synthetic polymers, petroleum-based preservatives... Ingredients that pollute water, but can also irritate the skin or upset the skin's microbiome.

Why clean beauty says no to plastic

Clean beauty is, above all, a global approach: healthy ingredients for the skin, but also a commitment to sustainable, ethical and environmentally friendly products.

Committed brands like Blue Skincare choose to offer:

• Packaging made from recycled and recyclable glass or plastic

• Refillable containers

• Formulas without microplastics or occlusive silicones

• Transparency in the production chain

These are simple, yet powerful actions. By reducing the presence of plastic in our cosmetics, we protect our skin, our health, and our planet.

5 simple steps for a plastic-free beauty routine

There's no need to change everything overnight. Adopting a clean, plastic-free routine is a gradual process. Here are 5 simple but effective steps you can implement today:

1. Switch to solid cosmetics
Shampoos, soaps, toothpastes, deodorants... Solid formats are plastic-free and often more economical over time.

2. Opt for refillable or bulk care products
More and more brands are offering refill or bulk systems to limit waste at the source.

3. Ban disposable cotton pads and wipes
Replace them with washable organic cotton or bamboo pads. It's an easy, zero-waste habit to adopt.

4. Say no to plastic bagged samples
Prefer in-store testers, or request samples in glass or recyclable cardboard format.

5. Recycle and upcycle intelligently
A pretty bottle can become a small vase, a brush holder or a container for a DIY preparation.

Extend the zero plastic approach to the entire home

Beauty is a good start, but adopting a clean and eco-responsible lifestyle also means rethinking our daily actions. Here are some concrete tips:

In the kitchen:

• Replace water bottles with a stainless steel water bottle

• Store bulk foods in glass jars

• Use cloth or mesh bags for shopping

In everyday habits:

• Prefer clothing made from natural fibers

• Use sustainable items: bamboo toothbrush, safety razor, stainless steel straws

• Reduce impulse buying and prioritize quality over quantity

Less plastic, more health: the benefits of clean beauty

Reducing plastic isn't just a good thing for the environment. It's also a good thing for yourself. Some plastic components (such as phthalates, BPA, and other additives) are suspected of acting as endocrine disruptors, potentially affecting our hormonal, reproductive, and immune health.

These substances sometimes migrate into our care or food, especially when they are heated, poorly stored or in prolonged contact with the skin.

By choosing clean skincare products in healthy packaging, we reduce these risks. And we choose a gentler, more respectful, and more responsible beauty.

An approach that brings people together and does good

Changing your habits isn't always easy. But adopting a cleaner routine, reducing plastic, and discovering alternatives together, with family or friends, are also moments of sharing.

Holding a DIY workshop, exchanging tips, comparing favorite brands, cooking without plastic, or visiting a local zero-waste market: all of this strengthens connections and creates a positive dynamic.

These are moments rich in emotion, discovery, and awareness.

Shall we start today?

You don't have to be perfect. You just have to start somewhere. This World Plastic-Free Day, choose one action: swap your shower gel for a bar of soap, say no to plastic bags, or switch to washable wipes.

We Are Clean believes in the power of the collective. Together, we can make every little gesture a victory for the planet, for our skin, and for our future . 🌿